Privacy policy

Privacy Policy

Last updated: 3 November 2026

This Privacy Policy explains how ZeroCinq LLC, trading as THEBRNDS ("we", "us", "our"), 1940 Broadway, Boulder, Colorado, USA, collects, uses, shares and protects your personal data when you visit or make a purchase from thebrnds.com (the "Site").

We are the data controller of your personal data and process it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Data We Collect

  • Identity and contact data: name, email address, phone number, billing and shipping address.
  • Order data: products purchased, order history, returns, refunds and messages you send us.
  • Payment data: payments are handled securely by our payment providers (such as Shopify Payments and PayPal). We never store your full card details.
  • Technical data: IP address, browser type and version, device type, operating system, time zone and location settings.
  • Usage data: pages viewed, products browsed, time on site, referring websites and how you interact with our Site.
  • Marketing data: your preferences for receiving marketing from us and your communication choices.

2. How We Collect Your Data

  • Directly from you: when you place an order, create an account, sign up to our newsletter or contact us.
  • Automatically: through cookies, pixels and similar technologies when you browse the Site.
  • From third parties: such as payment providers, delivery partners and analytics or advertising services.

3. How We Use Your Data and Our Legal Basis

Purpose Legal Basis
Processing and delivering your orders, handling returns and refunds Performance of a contract
Customer service and answering your enquiries Performance of a contract / Legitimate interests
Preventing fraud and keeping our Site secure Legitimate interests
Improving our Site, products and services Legitimate interests
Sending marketing emails or SMS Consent (you can unsubscribe at any time)
Personalised advertising and analytics cookies Consent
Meeting tax, accounting and legal obligations Legal obligation

4. Cookies

We use:

  • Essential cookies: needed for the Site to work, such as your shopping cart and checkout.
  • Analytics cookies: to understand how visitors use the Site (only with your consent).
  • Marketing cookies: to show you relevant ads on other platforms (only with your consent).

You can change your cookie preferences at any time through our cookie banner or your browser settings.

5. Who We Share Your Data With

We only share your personal data where necessary, with:

  • Shopify, our e-commerce platform provider
  • Payment processors, to securely process your payment
  • Delivery and logistics partners, to deliver your order
  • Analytics, advertising and email providers (such as Google and Meta), where you have consented
  • Professional advisers, law enforcement or regulators, where required by law

We do not sell your personal data.

6. International Transfers

We are based in the United States, and some of our service providers operate outside the UK. When your data is transferred outside the UK, we make sure it is protected by appropriate safeguards, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or UK adequacy regulations.

7. How Long We Keep Your Data

  • Order and transaction records: up to 6 years, for tax and legal purposes
  • Marketing data: until you unsubscribe or withdraw consent
  • Customer service messages: up to 2 years after our last contact

When data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data ("right to be forgotten")
  • Restrict how we process your data
  • Object to processing, including for direct marketing
  • Data portability: receive your data in a structured, machine-readable format
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, email contact@thebrnds.com. We will respond within one month. We may ask you to verify your identity first.

9. Complaints

If you have any concerns about how we handle your data, please contact us first so we can help. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Data Security

We use appropriate technical and organisational measures, including SSL encryption and secure payment processing, to protect your personal data. However, no method of transmission over the internet is 100% secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the "Last updated" date.

13. Contact Us

THEBRNDS
1940 Broadway, Boulder, Colorado, USA
Email: contact@thebrnds.com